Sommelier Journal occupies a unique niche in the wine world, as the only magazine specifically targeting restaurant wine professionals. Wine retailers, importers and distributors, winemakers, and serious wine consumers will all be strong secondary markets. In fact, anyone who is serious about wine will be interested in this magazine.
How big is our potential market?
Research shows that in the United States, there are:
- More than 176,000 restaurants that serve wine
- More than 25,000 retail establishments that sell wine
- More than 28,000 places that grow grapes or make wine
Not to mention the tens of thousands of serious wine consumers who are always thirsty for more wine information. Our research shows that 44% of our potential subscribers have annual household incomes of more than $100,000. These highly interested, high-spending consumers will likely have subscriptions to all wine magazines. What is going to impress them more, a wine ad in a consumer magazine with credit cards, jets, and cars, or a wine ad in a professional trade magazine with other wines and wine-related products?