BOTTOM LINE Selling Syrah Randy Caparoso
Sometimes I wonder whether sommeliers can sell anything. I heard it in Lodi, then in Sonoma, San Francisco, and Santa Barbara, at the Hospice du Rhône in Paso Robles, even in Washington, D.C. Everywhere I went this spring, concerned citizens of the wine world were wondering: if American-grown Syrahs are so good, why aren’t they selling? You can blame the Aussies for flooding the market with Shiraz and ruining everything for American producers, or you can say t...This is only a preview of the article:
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