February 28 2013 issue

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PAGES (60-75) February 28 2013

ROUNDTABLE Restaurant Marketing David Vogels, CWP

For Sommelier Journal’s annual Special Issue Roundtable, we recruited four professionals from around the country with a particular expertise in marketing. The group met in the conference room at Cakebread Cellars in Rutherford, Calif., on a rainy late-November morning following SJ’s two-day editorial-board meeting in Napa Valley. Our panel included Sondra Bernstein, who celebrated the 15th anniversary of her groundbreaking Sonoma restaurant, the girl &...

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