IntertWINEd
COMING SOON...
Keep checking this space for the launch of intertWINEd, the subscriber-only online networking tool that will allow you to reach colleagues you don't know through those you do know. Here is an example of how it can help you:
You want to contact Joe, the head sommelier at a restaurant in California. You live in Florida and don't know him. But the two of you have a common acquaintance, Mary. Through intertWINEd, you can contact Mary and ask to be put in touch with Joe. Mary passes on your request, and Joe agrees. What would have been a cold call becomes a warm introduction through a trusted colleague.
With the ability to connect people as many as two degrees of separation away, intertWINEd is a powerful tool that can help newcomers and industry vets alike. If you have only 30 connections, but each of your connections has another 30 connections, each of whom has another 30, then you can connect with as many as 27,000 different people. Knowing just 30 people could get you access to 27,000.